Bay Area SEO
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Generate More Leads With Our Bay Area SEO Services
Did you know that 48% of all Google searches request local business information? And over 90% of users do not search past the first page? Let Illum Digital help your business gather more leads and increase your page rankings. Search Engine Optimization can be a very intimidating and daunting task; let us guide you through your SEO services and attract you more valuable clients in the Bay Area.
What is Local SEO?
Local SEO elevates and positions your local business in front of potential customers searching for you or your services on Google search. By utilizing and leveraging the Google search engine, you can get many more leads and customers calling in from your local area. Our goal is to rank your local business on the first page, this process usually takes anywhere between 3-12 months; depending on many factors such as your website, technical SEO, competition in your marketplace, reviews, and content. Many local Bay Area businesses rely on local SEO services to get more customers without actually paying for expensive advertising.
- 85% of local business searches on a mobile device (phone, tablet) end up calling or visiting the local business within 24 hours.
- 88% of people search the location of a business on Google Maps.
- 93% of searchers will pick local businesses that are on the first page of the Google search results.
A Methodical SEO Approach for your Bay Area Business
Illum Digital takes a unique approach which utilizes multiple platforms in order to achieve SEO success. We start with your website; Our marketing firm runs a complete audit and makes sure there are ZERO technical errors; our team assures your page speed is built for user friendly conversions. With a lightning fast and aesthetic website, Illum Digital then optimizes and adds content to your website based on your local business niche and on what your customers are searching. We take pride in providing methodical and customized Bay Area SEO Services
We Start With Local Bay Area Keyword Research
Once Illum Digtal completes our audit and technical analysis of your business and website, we then determine the best combination of SEO keywords for your local business to target. Your local business may already had some type of local SEO services done before and your website is most likely already targeting some keywords. Our goal is to find and discover some weak spots in your niche and identify easy win keyword targeting opportunities once we fully complete the marketplace analysis.
Some ways we find your local SEO keywords
Utilizing keyword research tools: Illum Digital starts the keywords research process by looking at what people are searching in your local area. Using this valuable data, we generate a list of suggested keywords to target.
Analyzing your Bay Area competitors: We will identify your competitors and then identify what they are ranking for; this will give us insight on what to target. We start by taking an in depth look into their highest ranking keywords and we find out how they are ranking. Our job is to surpass the competition by creating higher quality content for your local Bay Area business.
Asking you what keywords you want: Our mission is to have open communication with the business owner. First, we as the business owner which keywords they want to target. By understanding your keyword suggestions, we can cross analyze with our data and make rational recommendations based on our analysis. Keyword analysis is very important, and often overlooked; your customers searching habits are often a great resource when it comes to find new leads.
Content Marketing for your Website
The best converting websites do more than just sell; they educate and attract customers with valuable content that compliments and enhances your local Bay Area brand. That’s the value that turns interested visitors into loyal customers. Local businesses that utilize content marketing, can cement their business as an industry leader that delivers quality insights—and inspire users to explore your web page and offerings.
We can also push this quality content across your social media channels (Facebook, Instagram, YouTube) to attract even more traffic back to your website. Our proven content marketing strategies create quality, SEO-friendly content that interests and engages potential and current customers on an emotional and intellectual level; Illum Digital specializes in blogging, creating beautiful landing pages and service pages. These strategies also make use of leading SEO tactics to help you hit your marketing goals. Our content marketing efforts can position your Bay Area local business for digital success. Search engines love a website that adds new content on a regular basis
Building Backlinks for your Bay Area Business
Your website design and content is only one factor of the SEO process. To make the content stand out and shine, your local business needs various high quality backlinks that will improve your local Bay Area SEO rankings. We pride ourselves as Bay Area SEO experts and we collaborate with a network of bloggers to get high quality backlinks for your website.
Using Social Media to Amplify SEO
Local Bay Area social media marketing is not something to overlook when doing a Local SEO campaign. Social signals and citations are a huge part of Google’s local ranking factor. Social media and branding can amplify SEO results due to the branded searches after a local social engagement campaign.
If customers do a search for your local business after they saw a social media post or ad, you will gain an added SEO benefit. Google likes local brands and if customers are using Google search engine to search for your local business, then you will get more quality SEO results because of your branding
Measuring Performance for your Local SEO
As parts of the Bay Area SEO process, our team is constantly optimizing and looking at whats working and whats not. As time goes on, we can often determine which is the best direction to move next based on Google Analytics and other SEO tools. If our team see that some particular keywords are performing well but others do not; we put in the time and effort to adjust any web pages without losing any ranking power. Some factors that we monitor:
Keyword Movement Reporting: The initial keywords that are first chosen in the beginning of the SEO campaign are tracked. They are tracked in order to see movement progression or regression. Illum Digital analyzes and reports these results to the business owners in a monthly report so they can see the overall progress.
Google Analytics Reporting: Google Analytics is a valuable tool Illum Digital uses to discover re-optimizing opportunities in your local Bay Area SEO campaign. With this valuable data, we will present your traffic segmented by, age, location, gender, income, behavior, search device, and much more.
Executive Reporting: At the end of each month, your local business will receive an executive report that states all of our efforts and optimization on your web page. This will include details about rankings, directories, analytics, search results, and much much more.
Our Other Services
Why Choose Illum Digital as your Bay Area SEO Services Expert?
Illum Digital has been is dedicated to providing a wide range of internet marketing in San Jose. Our core values involve integrity, dedication, and executing massive action. When you choose Illum Digital as your San Jose advertising agency, you can expect:
- Extreme Customer Focus– We do not have a one size fits all approach. We learn, analyze and understand your business and its goals first. Illum Digital will then develop a custom strategic online marketing plan that will act as your firms road map for your custom campaign. Your business goals will be the main factor into developing the right plan.
- No Contracts- Our online advertising agency believes in providing RESULTS to our clients and a positive return on investment.
- Dedicated Market Expert– Your business will get direct access; open communication with a team member who will be implementing your digital marketing plan.
- Data Driven– As experts with Google Analytics, and other social media analytic platforms, we make all of our decision are data driven.
- Clear and Timely Reporting- We provide in depth, custom campaign reporting and tracking of important analytic metrics so you can easily monitor your progress and ROI.
Three More Steps to More Traffic, Leads and Higher Google Ranking
Are you a local business owner and ready to start gaining more leads, traffic and sales? Contact us today via phone or email so you can speak with one of our experts. If you would like to meet in the Bay Area, we will be glad to do so also. We can guide your local business in the right direction in order to conquer versus your local competitors.
Schedule a Call
You can schedule a call today and take your first steps into generating new leads by promoting your business online. You’ll be talking to a digital marketing expert ready to brainstorm and create a plan for you.
Generate a plan
Illum Digital will create and map out where your business is currently and we will show you a road map to reach your goals using digital marketing. Our ad agency is focused on generating results for our local business owners.
Implement your Marketing
Once we have a solid plan in place, the Illum Digital team will implement the adjustments by creating a scope of the total work that is custom to your local business.