8 Steps To Create A Google My Business Listing in 2020

Illum Digital | Nov 17, 2019

What is Google my Business and Why is it Important?

People in need of a solution to their problems use their smart devices to access the Internet and search for the nearest businesses who offer solutions they are looking for. Creating a Google My Business Listing a necessity for businesses trying to leverage the power of the Internet and local search.

Google My Business is a free tool that allows small business owners to list their businesses online in order to show up on the most popular search engine Google. 

Businesses can create and manage their Google listings and the customers looking for them can find them online. 

This creates a great online space where businesses can attract new customers and reach out to their local customers with the information shared in the listing.

How to Create Google My Business Listing Using These 8 Steps?

The process to create a Google My Business (GMB) listing is quite simple and only requires a few fundamental details from your end.

Let’s understand the process step-by-step.

Step 1 To get started, you need to log in using the Google account that you want to associate with the business you are going to list.

Step 2 go to www.google.com/business and click on ‘Start Now’.

Step 3 Enter the name of the business you want to list.

Step 4 Enter the proper address of the business location.

Step 5 This is important. If you run the kind of business where you have to go to customers’ locations, check the box “I deliver goods and services to my customers.” Secondly, if you are someone who doesn’t necessarily have an office and work out of your house, check “Hide my address (it’s not a store) only show region.” Then select the delivery area of your business.

Step 6 Here you will have to choose and enter the business category.

Step 7 Here, make sure you add the working phone number and website of your business.

Step 8 It’s time to verify your listing. If you are not ready to verify, click on ‘Try a different method’ and then click on ‘Later’.

How does GMB Help Going Forward in 2020?

  1. Target Local Customers with Perfection

Your business location should attract local customers. With technology, it is easier to pursue this quest.

Your business can make the most of this opportunity by enlisting on Google My Business so that when a business search is made nearby your enlisted business location, your brand pops up on the customer’s smartphone.

Also, if you plan to cash in on running Google Ads Campaign in the future, these Google My Business Listings will help you run highly targeted ads (using Google Ads Geo-location extension) to bring in qualified traffic for your business.

  1. Win the Trust of Your Potential Customer

As a business trying to serve its customers, you must take actions to build trust by establishing that your business has a physical location.

Google My Business Listing will help you achieve exactly that. Also, with the inherent trust users show on Google, the likelihood of consumers trusting a brand that pops up on its network increases significantly.

Once you have an optimised Google My Business Listing set up for your business, you can even save yourself the effort of being present in the location.

  1. Improve Sales by Boosting Traffic

Enlisting your business on Google My Business will give you enough opportunities to outperform your competitors. Google claims that customers who show interest in a local business they found on Google My Business have a 50% more chance of converting.

Not just that, having a Google My Business Listing can boost your website traffic as well. This happens since the chances of businesses attracting location visits shoot up to 70% when they are listed on Google My Business.

  1. Leverage Business Insights for Perpetual Growth

When it comes to online marketing, you should always trust the numbers. If you are looking to get tangible proof of your business growth, you can effectively get it with Google My Business Insights.

It provides you with easy access to the insights Google accumulates for your business.

This way, you can utilise these valuable insights and analytics and help your business improve its services and associated digital marketing strategies.

Does Your Local Business Need to Rank Higher on Google?

 We highly recommend you to strategize your marketing efforts in a way that proper implementation of Local SEO is ensured. As more and more people start looking for businesses on their smartphones, the brand that has realized the potential of Local SEO first will beat the competition. 

Creating an effective marketing plan is critical to your local business in the long run. If you’re looking for more online leads, then having a content marketing program for your business is crucial. Let the Illum Digital team handle the stress of keyword research, content creation, social media marketing, and analytical reporting. Illum Digital offers website designSEOpay-per-clicksocial media marketing, and content strategy for your local business. 

If you’re a local service based business looking to get more out of your online advertising, contact us today by calling (408) 341-9313 or by sending us a message online.

Are You Ready For More Traffic, Leads, and Higher Rankings?

Are you a local business owner and ready to start gaining more leads, traffic and sales? Contact us today via phone or email so you can speak with one of our experts. If you would like to meet in the San Jose, CA area we will be glad to do so also.  We can guide your local business in the right direction in order to conquer versus your local competitors.

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