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SEO - Search Engine Optimization
Did you know that 48% of all Google searches request local business information? And over 90% of users do not search past the first page? Let Illum Digital help your business gather more leads and increase your page rankings. Search Engine Optimization can be a very intimidating and daunting task; let us guide you through your SEO services and attract you more valuable clients in your local marketplace.
What is Local SEO?
Local SEO elevates and positions your local business in front of potential customers searching for you or your services on Google search. By utilizing and leveraging the Google search engine, you can get many more leads and customers calling in from your local area. Our goal in a Local SEO campaign is to rank your business website on the first page of Google. This is not an overnight process and usually takes anywhere between three and twelve months depending on many many factors such as local competition, technical SEO, your website, reviews, content, and much more. Local SEO if the foundation to any businesses marketing strategy.
- 85% of local business searches on a mobile device (phone, tablet) end up calling or visiting the local business within 24 hours.
- 88% of people search the location of a business on Google Maps.
- 93% of searchers will pick local businesses that are on the first page of the Google search results
A Methodical SEO Approach
Illum Digital has a methodical way in performing Local SEO for its clients. We make sure your website has zero technical errors, your web page is user friendly; and its built for speed. We conduct keyword research in able to find high volume keywords that your website can rank for. Illum Digital will come up with a content marketing strategy that best suites your local business based and your niche and customers. With a combination of a fast and beautiful website, great content, quality back links, and correct citations, your business will be on its way to the first page on Google!
We Start With Keyword Research
Once Illum Digtal completes our audit and technical analysis of your business and website, we then determine the best combination of SEO keywords for your local business to target. Your local business may already had some type of local SEO services done before and your website is most likely already targeting some keywords. Our goal is to find and discover some weak spots in your niche and identify easy win keyword targeting opportunities once we fully complete the marketplace analysis.
Some ways we find your local SEO keywords
Utilizing keyword research tools: Illum Digital starts the keywords research process by looking at what people are searching in your local area. Using this valuable data, we generate a list of suggested keywords to target.
Analyzing your local competitors: We will identify your competitors and then identify what they are ranking for; this will give us insight on what to target. We start by taking an in depth look into their highest ranking keywords and we find out how they are ranking. Our job is to surpass the competition by creating higher quality content for your local business.
Asking you what keywords you want: Our mission is to have open communication with the business owner. First, we as the business owner which keywords they want to target. By understanding your keyword suggestions, we can cross analyze with our data and make rational recommendations based on our analysis. Keyword analysis is very important, and often overlooked; your customers searching habits are often a great resource when it comes to find new leads.
Content Marketing for your Website
The best type of websites do more than just collect leads, they keep customers on your page by providing valuable content which will compliment your local brand. Blogging and in depth Service pages will turn interested visitors into potential customers. Local businesses that take advantage and utilize content marketing can establish themselves are top experts in the local industry and inspire users to explore your webs pages.
We can also push this quality content across your social media channels (Facebook, Instagram, YouTube) to attract even more traffic back to your website. Our proven content marketing strategies create quality, SEO-friendly content that interests and engages potential and current customers on an emotional and intellectual level; Illum Digital specializes in blogging, creating beautiful landing pages and service pages. These strategies also make use of leading SEO tactics to help you hit your marketing goals. Our content marketing efforts can position your local business for digital success. Search engines love a website that adds new content on a regular basis.
Building Back links for your Local Business
Your website design and content is only one factor of the SEO process. To make the content stand out and shine, your local business needs various high quality backlinks that will improve your local SEO rankings. We pride ourselves as SEO experts and we collaborate with a network of bloggers to get high quality backlinks for your website.
Using Social Media to Enhance SEO
Local social media marketing is not something to overlook when doing a Local SEO campaign. Social signals and citations are a huge part of Google’s local ranking factor. Social media and branding can amplify SEO results due to the branded searches after a local social engagement campaign.
If customers do a search for your local business after they saw a social media post or ad, you will gain an added SEO benefit. Google likes local brands and if customers are using Google search engine to search for your local business, then you will get more quality SEO results because of your branding
Measuring Performance for your Local SEO
As part of Illum Digital s SEO process, we make sure that the campaigns are performing up to standard. We are constantly monitoring and looking for ways to optimize and make your campaigns perform better. With Google Analytics and other SEO tools, we can make methodical decisions that will lead to adjustments as needed. Some of the key factors we monitor:
Keyword Movement Reporting: The initial keywords that are first chosen in the beginning of the SEO campaign are tracked. They are tracked in order to see movement progression or regression. Illum Digital analyzes and reports these results to the business owners in a monthly report so they can see the overall progress.
Google Analytics Reporting: Google Analytics is a valuable tool Illum Digital uses to discover re-optimizing opportunities in your local SEO campaign. With this valuable data, we will present your traffic segmented by, age, location, gender, income, behavior, search device, and much more.
Executive Reporting: At the end of each month, your local business will receive an executive report that states all of our efforts and optimization on your web page. This will include details about rankings, directories, analytics, search results, and much much more.
Our Other Services
Three More Steps to More Traffic, Leads and Higher Google Ranking
Are you a local business owner and ready to start gaining more leads, traffic and sales? Contact us today via phone or email so you can speak with one of our experts. If you would like to meet in the San Jose, CA area we will be glad to do so also. We can guide your local business in the right direction in order to conquer versus your local competitors.
Schedule a Call
You can schedule a call today and take your first steps into generating new leads by promoting your business online. You’ll be talking to a digital marketing expert ready to brainstorm and create a plan for you.
Generate a plan
Illum Digital will create and map out where your business is currently and we will show you a road map to reach your goals using digital marketing. Our ad agency is focused on generating results for our local business owners.
Implement your Marketing
Once we have a solid plan in place, the Illum Digital team will implement the adjustments by creating a scope of the total work that is custom to your local business.