What is Local SEO, and Why It’s Important For Business in 2020?

Illum Digital | Oct 19, 2019

Local SEO and your Business

People are searching for businesses around their local marketplace and Local SEO is what will take you closer to them. If you are a brand or small business that wants people to find you online on Google Search, you have landed in just the right place. 

Search Engine Optimization is a vital part of any online business and now with the increasing mobile and Internet penetration in the world, getting visibility for your local business has become even more important.

Lets get into the content!

What is Local SEO and why it is Important For Businesses in 2020?

Local SEO is the marketing strategy small and medium-sized businesses implement to make sure their website show up in local searches to the target audience. The results of this marketing strategy are dependent on the geographic location being targeted.

In other words, Search Engine Optimization executed for a specific geographic location in order to attract the target audience present in that location is called Local SEO. The local businesses we are referring to can be that of doctors, lawyers, contractors, plumbers, or any other local seller or service provider.

Key SEO Statistics You Must Know in 2020

Here are a few Local SEO Statistics that one should know before understanding the importance of this online marketing technique.

  1. Percentage of online searches looking for local information – 46% (GoGulf)
  2. Percentage of consumers who conduct a local search and visit the store within five minutes – 72% (HubSpot Marketing Statistics)
  3. Percentage of people who learn about companies from the Internet – 97% (SEO Tribunal)
  4. Percentage of local business searches that turn into a phone call within 24 hours – 88% (Nectafy)
  5. Percentage of online users who are likely to contact a local business if their website is mobile-friendly – 61% (HubSpot Marketing Statistics)
  6. Percentage of location-based mobile searches that result in an offline purchase – 78% (SEO Tribunal)
  7. Percentage increase in the frequency of keywords containing ‘near me’ and ‘close by’ terms in the last two years – 900% (Chat Meter)

Fascinating stuff,  isnt it? The popularity of Local SEO is growing at a rapid rate and its time you start paying your attention to it. Here are the top 6 reasons why Local SEO is important for your business.

Top 5 Reasons Why Local SEO is Important For Your Business

  1. More Visibility and Local Rankings

When you research about Local SEO and try to understand what this technique really is, you will find experts talking about online business citations.  An online business citation usually involves the online mention of your companys name, physical address, and phone number.

This complete set of data which includes the Name, Address, and Phone Number of a company is called the companys NAP (Name, Address, and Phone Number).

When companies or local businesses build citations on Google, Facebook and other online directories like Yelp or TripAdvisor, they are bound to receive more visibility. This will improve their chances of being found by the right people (target audience) at the right time.

2. High Conversion Rate

If businesses want to improve their online conversion rates, they need to drive relevant traffic to their websites and provide value to the visitors. Local SEO helps in driving highly targeted location-based traffic to your website which boosts the chances of conversions.

Its obvious that people who are looking for local businesses are the people who are in immediate need of a product or a service.

They are looking for nearby businesses so that their problems can be resolved quickly. These are the people who will look up for nearby businesses on the Internet and contact the company that has better credentials and is nearest to them.

3.  Helps to Create Your Local Brand

Local SEO is highly effective in targeting people who are in the vicinity of your store or where your business is established. This gives you an opportunity to present your business as a brand to the local audience.

Since people are going to visit your mobile-friendly website from conducting a local search on their smart devices, you have a great opportunity to showcase your professionalism by mentioning all the important details like services, products, prices, plans, and so on.

You can also put images of your store and mention all the recent updates about your business. This provides your audience with a sense of authenticity and it will not think twice before calling you to hire you for your services.

4. GMB Signals Are Important Ranking Factors

By now, we all know how important is the proximity of your business address to the online user who is searching for the services your business has to offer.

According to Google, businesses that make sure their Google My Business information is up-to-date are more likely to be considered as trustable and credible by online users.

Google My Business Listing is a huge part of Local SEO and one must not ignore it. Mentioning the business category, opening hours, web address, and phone number on Google My Business Listing helps Google to rank your business on search results.

5. Local SEO Helps in Business Growth

Business growth quadruples when it starts getting positive reviews and ratings from its target audience. These reviews and ratings are highly important, especially for a local business.

These are not only crucial for you to improve your online and offline reputation but are also important to establish yourself as a credible and trustable business. Your local business will have a strong reputation and credibility, it will be easier for you to strengthen your relationship with your target audience or any location-based audience.

A study by ReviewTracker shows that 63.6 percent of the consumers prefer checking out the online reviews of the companies before visiting their local stores.

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Does Your Local Business Need An SEO Plan?

Local SEO is the need of the hour. We highly recommend you to strategize your marketing efforts in a way that proper implementation of Local SEO is ensured. As more and more people start looking for businesses on their smartphones, the brand that has realized the potential of Local SEO first will beat the competition. 

Creating an effective marketing plan is critical to your local business in the long run. If you’re looking for more online leads, then having a content marketing program for your business is crucial. Let the Illum Digital team handle the stress of keyword research, content creation, social media marketing, and analytical reporting. Illum Digital offers website design, SEO, pay-per-click, social media marketing, and content strategy for your local business. 

If youre a local service based business looking to get more out of your online advertising, contact us today by calling (408) 341-9313 or by sending us a message online.

Are You Ready For More Traffic, Leads, and Higher Rankings?

Are you a local business owner and ready to start gaining more leads, traffic and sales? Contact us today via phone or email so you can speak with one of our experts. If you would like to meet in the San Jose, CA area we will be glad to do so also.  We can guide your local business in the right direction in order to conquer versus your local competitors.

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Schedule a Call

You can schedule a call today and take your first steps into generating new leads by promoting your business online. You’ll be talking to a digital marketing expert ready to brainstorm and create a plan for you.

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Generate a Plan

Illum Digital will create and map out where your business is currently and we will show you a road map to reach your goals using digital marketing. Our ad agency is focused on generating results for our local business owners.

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Implement your Marketing

Once we have a solid plan in place, the Illum Digital team will implement the adjustments by creating a scope of the total work that is custom to your local business.